Mass Communication

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When learning about mass communication in Journalism I, we got a very useful lecture that shows the mass communication process. The process consists of five steps, each of which is equally important and crucial to the production of media.

The five steps of mass communication are as follows:
  1. Stimulus
  2. Encoding
  3. Transmission
  4. Decoding
  5. Internalization
This shows how an idea goes from the creators head to many other people’s minds as they understand what the creator made. The stimulus starts with an idea, then goes to encoding where the idea is physically made. Then comes transmission, where the finished idea is put into the public. Deciding then comes when the public has access to the finished idea, and finally, internalization is when the public retains and comprehends the media.

Mass communication is important in media and it’s very useful to know the process and how it happens.

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