Demassification

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Demassification is the actions that a company takes after it's audience becomes a niche audience.

Media companies try to reach the broadest possible audience. Years ago, radio played music tailored to whoever was listening at the moment. When kids went to school, the radio played soap operas for adults to enjoy. When kids came home, it would play kids programming.

Every media platform has undergone demassification at some point. The once diverse audience must become tailored to a smaller, niche audience. Companies may have to demassify because of a falling popularity.

Demassification isn't necessarily a bad thing. It just means that the audience is more specific. 

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