Types of Communication

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Media must travel to the public to be consumed and internalized. In other words, media must be "communicated" to people in order to get the message out into the world. There are three types of communication that media uses every day. They are:
  1. Mass
  2. Group
  3. Individual

The first, "mass", means that the media travels through time and space to reach its audience. An example of this is political campaigning. The second, "group", means that the media is traveling to a select group of people at a specific time. An example of this is a music concert. The last one is "individual". This is a one-on-one conversation between two people. An example of this is a conversation with a friend. 

There are some scenarios when media can be more than one type. For example, a televised talk show is all three at the same time.

Each type of communication fits different types of media. For example, Music can be every type of communication, but every time is a completely different experience. Individual music is an intimate session of live music, like someone playing the guitar for you in a room. Group music is a concert, no matter how big or how small. There are multiple people in one area all listening to the same music. Lastly, mass music is a mass production of CDs and digital copies of albums. The music can travel through time and space to any person.

This concept is fascinating and important to understand how media is consumed. 

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