Emma’s News Blog

HEY! Did I catch your attention? Good. This blog is hot under the Hot/Cool binary model. Things that are hot require the consumer’s full attention to internalize. Some examples of this are books, movies, and blogs just like this one! These types of media must be given full attention to understand. If you are multitasking while reading a book, you will not understand what is going on and you will have to reread many sentences to understand. Things that are cool do not require the consumer’s full attention. Some examples of this are music, podcasts, and billboards. Billboards are meant to be seen for just a moment. All it takes is a quick glance and the idea come across just fine. Similarly, it’s very easy to turn on some music in the background and do something else. Imagine playing a video game without music. It would be very boring and almost unnerving to be doing tasks in complete silence. Music does not require full attention, so a player can easily continue to do tasks with

Karlie Brockman made a blog post  explaining her ideas on if conglomeration is good or bad. She explains the pros and cons of conglomeration and even makes a reference to one of the 10 Journalism Guidelines.  Karlie does an excellent job of unpacking the idea of conglomeration for others to easily read and understand. She frequently provides real examples to further explain her idea, allowing readers to connect her idea and internalize it. Karlie also did research on Coca-Cola, explaining what the company values. Karlie's post shows an in-depth understanding of conglomeration. She even made a connection to the conglomeration of the binary model "information/entertainment" into infotainment. Her post was very easy to understand. It was very fantastic work.

The New York Times posted this article  about Russia's professional athletes use of performance-enhancing drugs during competitions. While it is an interesting story, why is this on the New York Times front page? The answer: it's popular! Clicks are the main goal for this article since the content of it does not affect a large number of people for a long time. This means that this article violates an element of journalism, Newsworthiness.  The article just explains how the WADA (World Anti-Doping Agency) will have to vote on whether to clear Russia of their violation of using drugs during a performance. Cool, what does that mean for me? This article may do better in countries that have a large fanbase of Russian teams, but since this article is targeted towards English-speaking people, there may only be a small number of people that this article will affect. However, since sports are extremely popular in any form, this article will do well anyway. Though it won't affe

Evie Reed's blog post, "Local Relevance: Class Discussion" , she talks about one of the seven yardsticks of journalism that we all learned. Specifically, local relevance. Evie accurately and easily explains what local relevance means with understandable examples. She also does a great job of explaining why local relevance is important and should never go overlooked. I also agree with her sentence "When the stations mainly focus on big stories that don't impact our community, the news that is really important to us...always seems rushed . This is very true to me. n the mornings, radio shows very briefly cover traffic and road closings. It's usually under 15 seconds of crucial info that I need t know to get to school safely and on time. My only suggestion to Evie is to separate her paragraphs to make her blog entries easier to read. I frequently lost my place when reading her entry. Separating different ideas with paragraphs would make her blog nearly per

Demassification is the actions that a company takes after it's audience becomes a niche audience. Media companies try to reach the broadest possible audience. Years ago, radio played music tailored to whoever was listening at the moment. When kids went to school, the radio played soap operas for adults to enjoy. When kids came home, it would play kids programming. Every media platform has undergone demassification at some point. The once diverse audience must become tailored to a smaller, niche audience. Companies may have to demassify because of a falling popularity. Demassification isn't necessarily a bad thing. It just means that the audience is more specific. 

Media must travel to the public to be consumed and internalized. In other words, media must be "communicated" to people in order to get the message out into the world. There are three types of communication that media uses every day. They are: Mass Group Individual The first, "mass", means that the media travels through time and space to reach its audience. An example of this is political campaigning. The second, "group", means that the media is traveling to a select group of people at a specific time. An example of this is a music concert. The last one is "individual". This is a one-on-one conversation between two people. An example of this is a conversation with a friend.  There are some scenarios when media can be more than one type. For example, a televised talk show is all three at the same time. Each type of communication fits different types of media. For example, Music can be every type of communication, but every time is

When learning about mass communication in Journalism I, we got a very useful lecture that shows the mass communication process. The process consists of five steps, each of which is equally important and crucial to the production of media. The five steps of mass communication are as follows: Stimulus Encoding Transmission Decoding Internalization This shows how an idea goes from the creators head to many other people’s minds as they understand what the creator made. The stimulus starts with an idea, then goes to encoding where the idea is physically made. Then comes transmission, where the finished idea is put into the public. Deciding then comes when the public has access to the finished idea, and finally, internalization is when the public retains and comprehends the media. Mass communication is important in media and it’s very useful to know the process and how it happens.